So what do I think about the link between sex, sexism and animal rights?
Carol Adams famously began the conversation with the publication of The Sexual Politics of Meat in 1990.
In Carol Adams' own words:
PETA's mission is to put an end to animal suffering, and we use every available opportunity to spread this message—we always have, and we always will. Unfortunately, this is not always an easy task. Unlike our opposition, which is mostly made up of wealthy industries and corporations, PETA must rely on getting free "advertising" through media coverage. It's a safe bet that many visitors to PETA.xxx didn't set out to learn about how animals are mercilessly slaughtered on today's factory farms; understandably, such topics are convenient to ignore. That's why PETA must make our message impossible to forget—and launching a website with a .xxx domain name is one way that we can achieve that goal.